Mammalian brain · Storytelling & Archetypes
The Innocent Archetype
A persona of purity, simplicity and optimism that disarms scepticism; 'we just want to make things simple' is also a way to make you stop reading.
An everyday example
Minimalist fintech onboarding whose simplicity ends at the fee schedule.
What it can cost you
Confusing a simple surface with simple terms.
Warning signs
- It feels clean, so it feels fair.
- I have not found the complicated part yet.
One thing to do
Ask where the complexity went; it is usually in a document.
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