Testosterone, Status & Risk
Testosterone raises the appetite for status and for status-signalling choices; contexts that provoke competition or dominance shift men in particular toward riskier, status-seeking bets.
An everyday example
After a heated pitch competition, the losing founder commits to an aggressive growth plan that his own model does not support.
What it can cost you
Making a decision to win a contest that is not the decision you are actually facing.
Warning signs
- I want to prove something with this decision.
- The audience for the choice matters more than the outcome.
One thing to do
When a decision follows a competitive encounter, name the contest, then re-decide the underlying question as if no one were watching.
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