Somatic brain · Embodied & Environmental Priming

Symmetry & Visual Order Cues

Symmetric, well-aligned layouts are processed more easily, and processing ease is felt as liking and truth; a tidy proposal feels sounder than an identical messy one.

An everyday example

Two decks with the same numbers; the aligned one gets the investment.

What it can cost you

Mistaking fluency for validity.

Warning signs

  • It feels solid and I have not checked the inputs.
  • The messy one annoys me for reasons unrelated to content.

One thing to do

Re-read the messy version's numbers and the tidy version's assumptions with equal care; fluency should change nothing in your checklist.

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Related

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