Mammalian brain · Social Drives & Status
Social Proof Counter-Signaling
Rejecting the popular choice to signal independence or superiority; contrarianism as a status move, which sellers exploit with 'not for everyone'.
An everyday example
Choosing the obscure tool because the popular one is 'for the masses'.
What it can cost you
Deciding against the crowd for the same bad reason others decide with it.
Warning signs
- I rejected it because it is mainstream.
- 'Not for everyone' worked on me.
One thing to do
Test the choice against criteria you wrote before you knew what was popular.
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