Ritual Consumption
Repeated, scripted sequences — morning coffee, Sunday dinner, the festival shop, the unboxing — embed products in meaning; rituals increase enjoyment and willingness to pay, and calendars organise demand around them.
An everyday example
The same brand every holiday because the holiday would feel wrong without it.
What it can cost you
Spending on the ritual's momentum rather than its value; brands inserting themselves into rituals you did not choose.
Warning signs
- I do it because it is the day for it.
- The brand has become part of the occasion.
One thing to do
Keep the rituals that give you something; audit the ones that only cost, and notice which were designed by sellers.
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