Respect Hierarchy
In cultures with high power distance, purchases and choices honour rank — elders, bosses, hosts, parents — and filial duty directs spending; ignoring the hierarchy insults, exploiting it extracts.
An everyday example
Buying the premium gift for a parent because anything less would be disrespect.
What it can cost you
Spending to satisfy hierarchy rather than need; being sold 'respect' at a premium; missing the hierarchy in a market you enter.
Warning signs
- Less would be an insult.
- The seller keeps saying 'honour'.
One thing to do
Honour the hierarchies you have chosen to honour, with what actually serves the person; notice when 'respect' is the seller's word.
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