Redemptive Arc
Stories in which failure leads to growth are culturally favoured and highly persuasive; a redeemed leader or brand is trusted more than one that never fell, whether or not the redemption changed anything.
An everyday example
A founder's public 'I was wrong, here is what I learned' followed by the same behaviour.
What it can cost you
Granting trust to the shape of the story rather than to changed conduct.
Warning signs
- I forgave because the story was good.
- Nothing changed except the narrative.
One thing to do
Look for the concrete change after the redemption; a redemption arc without a changed policy is a press release.
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