Mammalian brain · Social Drives & Status
Prestige Bias
Copying whom others attend to — the successful, the famous, the followed — regardless of whether their success is relevant to your problem.
An everyday example
Adopting a tech giant's org structure in a five-person company because a famous founder described it.
What it can cost you
Importing the practices of the prestigious into a context where they do not fit.
Warning signs
- I am doing it because they do it.
- Their context is nothing like mine.
One thing to do
Ask whether the model's success came from the practice you are copying, and whether your situation resembles theirs.
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