Enteric brain · Neurochemical States

Phenylethylamine & Attraction Chemistry

Pop-science attributes the rush of attraction to phenylethylamine; the evidence is thin, but the underlying point stands: high-arousal settings make you misread excitement as fit.

An everyday example

A partnership agreed on a roller-coaster of a conference weekend that looks ordinary by the following Tuesday.

What it can cost you

Confusing arousal from the setting with enthusiasm for the option.

Warning signs

  • The setting was exciting and now the deal seems exciting.
  • I cannot separate how the weekend felt from how the offer reads.

One thing to do

Re-read any decision made in a high-arousal setting on a flat day before acting on it.

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