Parasocial Interaction
A one-sided sense of relationship with a media figure, influencer or founder, built through repeated exposure; the trust feels earned but nothing was ever exchanged.
An everyday example
Buying a creator's course because 'I know them', having watched three hundred videos they have never seen you watch.
What it can cost you
Extending relationship-level trust to a stranger who has an audience-level relationship with you.
Warning signs
- I trust them like a friend.
- They have never heard of me.
One thing to do
Rate the person's track record as a vendor, not as a presence; ask what happens if their product fails you.
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