Mammalian brain · Social Drives & Status
Out-Group Labeling & Stigma Campaigns
Attaching a shameful label to a behaviour, group or choice — 'only amateurs', 'the kind of people who' — so that the option is rejected for what it says about you, not for what it does.
An everyday example
Framing a competitor's customers as unserious, or a cautious choice as cowardly.
What it can cost you
Rejecting good options and people on a label; being labelled out of a decision.
Warning signs
- I rejected it because of who it is for.
- The framing was about identity, not function.
One thing to do
Strip the label and evaluate the behaviour; ask who benefits from the stigma.
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