Mammalian brain · Storytelling & Archetypes
Origin / Founder Story
The humble-beginnings, garage-and-struggle story that humanises a company and transfers the founder's virtues to the product; it is often curated and sometimes invented.
An everyday example
'Two friends who couldn't find a fair insurer' — a company later revealed to be a bank's incubated subsidiary.
What it can cost you
Trusting a product because of a story about its makers.
Warning signs
- I trust the product because I like the founders.
- The origin is doing the differentiation.
One thing to do
Enjoy the story; check the cap table, the terms and the complaints.
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