Mammalian brain · Storytelling & Archetypes
Mythmaking / Cultural Lore
Elevating a brand's events, founders and rituals into shared legend so that customers become members and criticism becomes heresy.
An everyday example
Product launches staged as pilgrimages; internal slang and origin tales repeated until they are canon.
What it can cost you
Evaluating a product as a believer rather than a buyer.
Warning signs
- I defend the brand in arguments.
- I know the lore better than the terms.
One thing to do
Ask what you would think of the product if you had never heard the lore.
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