Mammalian brain · Social Drives & Status
Manufactured Peer Pressure
Invented or inflated adoption statistics — 'nine in ten teams like yours' — to trigger conformity in the hesitant.
An everyday example
A sales deck claiming most competitors already use the tool, with no source.
What it can cost you
Conforming to a majority that does not exist.
Warning signs
- I felt behind because of a number I did not check.
- The statistic had no source.
One thing to do
Ask for the source and the denominator; unsourced peer statistics are sales copy.
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