Mammalian brain · Social Drives & Status
Group Identity Fusion
When personal and group identity merge, people will make extreme sacrifices for the group; fusion produces loyalty that no argument can reach.
An everyday example
Staying at a failing startup past your savings because leaving would be leaving yourself.
What it can cost you
Decisions about the group experienced as decisions about your own existence.
Warning signs
- I cannot separate myself from it.
- I would sacrifice more than makes sense.
One thing to do
Practice describing the group in the third person; if you cannot, get an outside decider for anything that costs you.
Is this happening to you right now?
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