Somatic brain · Embodied & Environmental Priming

Enclothed Cognition & Dress Codes

Wearing a lab coat was said to sharpen attention; a preregistered replication found nothing, later studies show some effects. Dress reliably works on others through status and category cues.

An everyday example

A consultant's tailored suit and a customer's instinctive deference.

What it can cost you

Deferring to costume.

Warning signs

  • I trust the suit.
  • I dressed down and feel less entitled to push back.

One thing to do

Judge credentials and terms; notice when clothing is doing the persuading.

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