Dynamic Pricing & Algorithmic Price Creep
Prices set per person, per moment, by algorithm — surge pricing, personalised paywalls, loss-leaders that lock you into high-margin refills, quiet monthly creep — so the price you see is your predicted maximum.
An everyday example
A fare that rises after you search twice; a printer sold at a loss and ink at 80% margin; a subscription that grows 4% a year without notice.
What it can cost you
Paying your personal maximum rather than a market price.
Warning signs
- The price changed when I came back.
- The cheap thing needs expensive refills.
One thing to do
Compare in a private window and on another device, track prices over time, and price consumables and renewals over the full life of the product before the first purchase.
Is this happening to you right now?
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