Destination Prestige
Places acquire status; travel becomes a signal of sophistication; and travellers seek 'authentic' experiences that are staged for them, performing scripts of what a trip should be.
An everyday example
Queueing for the same 'hidden gem' as everyone who read the same list.
What it can cost you
Buying places for what they say about you; paying for staged authenticity; travelling to perform rather than experience.
Warning signs
- I want the photo more than the day.
- The authentic experience has a ticket booth.
One thing to do
Decide what you want from a trip before choosing where; treat 'authentic' as a marketing term; skip the parts that exist only to be posted.
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