Cultural brain · Identity & Signaling
Brand Mythology
Stories and personalities attached to a brand become part of what is bought; iconic brands perform identity myths that resolve cultural tensions, and the myth is priced in.
An everyday example
Paying for the founder's garage story with every unit.
What it can cost you
Buying a story instead of a product; evaluating a company by its narrative.
Warning signs
- I know the founder's story better than the specs.
- The brand feels like a friend.
One thing to do
Separate myth from performance: what does the product do, verified, and what is the story worth to you?
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