Mammalian brain · Social Drives & Status
Basking in Reflected Glory
Associating yourself with winners — 'we won' after the team's victory — to borrow their status; sellers offer association as a product.
An everyday example
Paying a premium to be listed alongside prestigious clients or to attend where the successful attend.
What it can cost you
Buying proximity and mistaking it for progress.
Warning signs
- I want to be seen with it.
- The value is the company, not the product.
One thing to do
Ask what the association delivers that you can measure; if the answer is 'being near it', that is the whole product.
Is this happening to you right now?
Describe your situation and get a read across all six brains. No account needed.
Check my situationRelated
Not medical, legal or financial advice. How Decision IQ works
One decision idea a week
One useful idea. No daily drip, no pressure.