Authenticity Seeking
Demand for the genuine — real craft, real origin, real motives — which markets answer by manufacturing authenticity: staged heritage, invented provenance, downplayed commercial motives.
An everyday example
A 'family recipe since 1887' created by a brand agency in 2019.
What it can cost you
Paying an authenticity premium for a performance; using 'authentic' as a substitute for 'good'.
Warning signs
- The story is the price.
- I have not verified the origin claim.
One thing to do
Verify the claims that carry the premium — origin, method, maker; ask whether you would value the product without the story.
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