Somatic brain · Embodied & Environmental Priming
Ambient Scent
Pleasant ambient scent raises evaluations of a store and its products and lengthens visits; the effect is modest, works below awareness, and is routine in retail and hospitality.
An everyday example
The signature scent in a hotel lobby or clothing store.
What it can cost you
Feeling better about a place and its prices for olfactory reasons.
Warning signs
- The place feels premium before I have seen the goods.
- I want to stay.
One thing to do
Do the price comparison outside the store.
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