Somatic brain · Embodied & Environmental Priming
Ambient Music & Tempo
Background music changes behaviour without awareness: slow tempo slows shoppers and raises spend; national music shifts product choice; and people deny the influence when asked.
An everyday example
French music on the wine aisle sold French wine three to one; German music reversed it.
What it can cost you
Choices steered by the soundtrack, with confident denial that it mattered.
Warning signs
- I lingered longer than planned.
- I chose the 'fitting' option and cannot say why.
One thing to do
Notice the music in any place you spend; if you cannot name it, assume it is working, and decide from your list.
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