Pseudo-Profound Bullshit
Language built to impress rather than inform — buzzwords, abstractions, borrowed academic vocabulary — hides the absence of a claim; receptivity tracks lower analytic thinking, and everyone is susceptible when tired.
An everyday example
'We leverage synergistic paradigms to actualise holistic transformation' as a description of a consulting engagement.
What it can cost you
Paying for words; mistaking vocabulary for insight; being unable to say what was promised.
Warning signs
- It sounded brilliant and I cannot repeat the point.
- The vocabulary is doing the persuading.
One thing to do
Translate every sentence into what will concretely happen; if the translation is empty, so is the offer.
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