Somatic brain · Procedural Memory & Motor Habit
Fitts's Law
Time to hit a target rises with distance and falls with size; big, close buttons get hit, small distant ones do not — and designers choose which is which.
An everyday example
A full-width 'Subscribe' and a tiny 'Maybe later' in the corner.
What it can cost you
Choosing by geometry: the option you took was the easiest to reach, not the one you wanted.
Warning signs
- I clicked the big one because it was there.
- The decline option was hard to find or tap.
One thing to do
Find the small option first; if your goal is behind the small target, aim for it deliberately.
Is this happening to you right now?
Describe your situation and get a read across all six brains. No account needed.
Check my situationRelated
Not medical, legal or financial advice. How Decision IQ works
One decision idea a week
One useful idea. No daily drip, no pressure.