Deepfakes & Synthetic Impersonation
AI-generated voice, video and text impersonate trusted people and institutions; the second harm is the 'liar's dividend' — real evidence dismissed as fake.
An everyday example
A voice call from 'the CFO' authorising an urgent wire, cloned from a podcast appearance.
What it can cost you
Acting on fabricated instructions; disbelieving genuine evidence; urgency plus authority overriding verification.
Warning signs
- It sounds exactly like them and wants money now.
- Verification feels rude.
One thing to do
Verify through a second, pre-agreed channel for any high-stakes instruction, however real it sounds; establish code words and callback rules in advance.
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