Rational brain · Systems, Incentives & Ethics

Cynefin Framework

Decision contexts differ in kind — clear, complicated, complex, chaotic — and each needs its own mode: apply best practice, consult experts, probe and learn, or act to stabilise. Most bad decisions use the wrong mode.

An everyday example

Running a detailed analysis (complicated mode) on a new market whose dynamics can only be discovered by small experiments (complex mode).

What it can cost you

Expert analysis where experiment was needed; experiment where the answer was known; deliberation during a crisis.

Warning signs

  • We are analysing what can only be tested.
  • We are testing what is already known.

One thing to do

Before deciding, name the domain: is cause and effect known, knowable, only visible in hindsight, or absent? Choose the mode to match.

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