Cognitive Ergonomics
Designing tools to fit human perceptual, memory and motor limits; when a system exceeds those limits, people default, skip and err — which some designs count on.
An everyday example
A cancellation flow that demands the account number, a reason, a phone call and a confirmation email; a signup that needs one tap.
What it can cost you
Being pushed to give up on your goal by a design that exceeds your working memory or patience by intent.
Warning signs
- I gave up because it was tiring, not because I changed my mind.
- Joining took one tap; leaving takes a form.
One thing to do
When a flow feels heavier than it should, assume it is deliberate; write the steps down, do them across two sittings, and keep a record.
Is this happening to you right now?
Describe your situation and get a read across all six brains. No account needed.
Check my situationRelated
Not medical, legal or financial advice. How Decision IQ works
One decision idea a week
One useful idea. No daily drip, no pressure.