Mammalian
Belonging, status & authority pull
Who else is doing it, who approves of you, who you'd disappoint. Social gravity beats spreadsheets.
Decision guide · big purchases & consumer commitments
Arranging and paying for a funeral can look like one choice, but several systems vote on it at once. A deadline is present. The useful move is not to silence instinct or feeling; it is to notice which signal is being given too much authority.
Run this on my situationMammalian
Belonging, status & authority pull
Who else is doing it, who approves of you, who you'd disappoint. Social gravity beats spreadsheets.
Cultural
Identity, mimetic desire & in-group pressure
Choices made to stay consistent with a story about yourself, or with the tribe you want in.
Enteric
Neurochemical state & the gut–brain axis
Your chemistry sets the price you'll accept. Dopamine anticipation, cortisol under pressure, low blood sugar and poor sleep quietly rewrite what looks like a good deal.
grief timing
grief timing can narrow the frame until one option feels more inevitable than it is.
guilt upselling
guilt upselling can narrow the frame until one option feels more inevitable than it is.
package framing
package framing can narrow the frame until one option feels more inevitable than it is.
Upsells arrive when you are least able to compare prices. Ask for the itemised list.
In the middle of arranging and paying for a funeral — and there are signs you haven't named yet? Run it through Decision IQ before you sign the arrangement.
One decision idea a week
One useful idea. No daily drip, no pressure.